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Why use 5 social media tools when you can use one ?
posted on Nov 1, 2014
Today we have launched our new social media analytics tool, check our site mugiosocial.com for additional info
Altough, if you check the post writen by Dan Virgillito on SocialMediaExaminer that discussed 5 platforms to achieve 5 social media management tasks, you will the requested features by social media experts :
- Evaluating progress with all-in-one monitoring – dashboard to oversee social activity and key metrics.
- Collaborating with team members to create great content – quite valuable – especially for larger teams and organizations.
- Measuring results with advanced reporting tools (frankly this felt like #1). Perhaps the subtle difference is that monitoring is more of a browser based KPI centric display while the reports is something you can download and print.
- Monitor multiple campaigns with custom boards and widgets. Not feeling that this is even needed in any way, but I guess the author is referring to a way to perhaps share your analytics? Or perhaps being able to embed various pieces of your reporting into other systems that you organization might be running?
- Stay front and center with scheduled content. Being able to schedule and publish is certainly of enormous convenience.
- Interact with your social audience – from scheduled and bulk publishing to being able to quickly and easily respond to a new follower or a new comment.
- Conversion tracking – publishing is great but meaningless if your can’t connect it to actual conversion figures (sales, new customers, etc)
- Powerful reporting – from simple on screen charts to comprehensive downloadable reports.
- Search and keyword tracking – tracking buzz and identifying conversation around a certain topic or a set of keywords.
- Goals and objectives – setting up objectives and tracking progress towards them based on current performance trends.
- Extensibility – being able to take collected analytical data and conduct further research. This means that data presented by the report must be easily exportable.
- Team management – being able to conduct social media activities along side team members and clients – all with well defined set of permissions and access levels.
- White label? Somewhat optional but is important for many. Being able to custom brand your reports will ensure your corporate identity is front and center.
- Programming API – for those with more advanced data needs – having a secure API to move data from and to this reporting platform.
- Hosted or SaaS – for organization with high security requirements – being able to host the platform as appliance internally.
Request a free trial from Mugio for first month. Then you will have all above features for 19$ / month.
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